Advertising and Marketing Request

Service Description

Are you looking to advertise off campus through targeted digital or traditional marketing opportunities — for an upcoming event or initiative? Or is there a interesting story to tell about your academic program or student life department, a unique student, program, or campus culture story? Open a Ticket to initiate your Advertising and Marketing Request with the Marketing and Communications Office.

Standard Features

The Marketing and Communications Office’s Advertising and Marketing Team provides direction for, plans, and implements external paid advertising and marketing initiatives to advance Buffalo State’s mission, strategic plan, and brand.

The team oversees, manages, and executes all campus-related paid/sponsored advertising platforms including:

  • Digital Marketing:
    • Social Media (Facebook, Instagram, Youtube/Google Partners, and Linkedin)
    • Display Ads (Banner and Skyscraper)
    • Geofencing and Retargeting
    • Search Engine Marketing (SEM)- Pay per Click Search
  • Radio (Terrestrial and Streaming)
  • Streaming Music Service (Spotify)
  • Streaming Television (Hulu)
  • Television (Network and Cable)
  • Outdoor (Digital, Mobile Wraps, Signage, Banners)

Roles and Responsibilities

Client Responsibilities:

  • Client is responsible for providing details related to the request when opening a ticket and throughout the Advertising and Marketing initiative process.

Communications Team Responsibilities:

  • AVP for Marketing and Communications will consult with requestor to determine needs, timeline, etc.
  • If the project is accepted, the Mar Comm Team will create content — with assistance from the user — and develop an appropriate distribution plan.

How to Request    

Click the Open a Ticket button and complete the request form.

Upon receipt of your Advertising and Marketing request, our staff will review your submission, discuss content and distribution options with the Advertising and Marketing staff, and recommend an appropriate content and distribution plan in alignment with the college’s strategic plan, current MarComm initiatives, and available staffing and resources.

You will be contacted after the request has been received to confirm receipt and discuss the project. After the request has reviewed by the AVP for Marketing and Communications, a Mar Comm Team member will reach out to you to discuss next steps.   

Please Note: Submission of this request does not guarantee work toward this request.

Service Audience 

Faculty and Staff.

Service Level Agreement

Response and resolution times are based on operational hours (Monday through Friday from 8:00AM to 5:00PM).

Basic SLA  
Response Time 1-2 business days
Resolution Time To Be Determined as Per Request
Please Note: Response Time is measured from ticket submission date/time until the ticket is moved to an 'In Process' status. Resolution Time is measured from ticket submission date/time until the ticket is completed/resolved.

Service Pricing

Cost will be determined once the request is reviewed.

Institutional Policies

See Marketing and Communications Campus Standards and Policies.

 
Open a Ticket

Details

39212
Created
Tue 10/1/19 1:32 PM
Modified
Wed 2/5/20 3:17 PM